NME

Our work launching free NME

Challenge

NME (New Musical Express) was launched in 1952 and is one of the world’s leading music magazines. Since then, the magazine market and audience has changed and NME as a brand has evolved with this. As of Friday 18th September 2015, NME launched as a FREE magazine, available nationwide.

Solution

JYL Hand to Hand provides merchandisers to hand distribute NME every Friday morning across the country. Our teams work at busy stations and also universities throughout the UK, in order to maximise distribution and engage with NME’s target audience.

Impact

After a successful launch, the hand distribution of NME continues to develop and the magazine has enjoyed steady growth. Our parent company, Menzies Distribution, manage the logistics and vehicles, enabling us to provide a full service offering.